top of page

Assistant Director - Strategic Marketing and Communications - Texas Tech University

Full-Time • Lubbock, TX


Position Description

Performs varied and complex administrative duties in the management and coordination of a large specialized project and/or program. Requires independent judgment and application of established policies and procedures. Works under general supervision with evaluation based on overall results obtained.


About the University

Established in 1923, Texas Tech University is a Carnegie R1 (very high research activity) Doctoral/Research-Extensive, Hispanic Serving, and state-assisted institution. Located on a beautiful 1,850-acre campus in Lubbock, a city in West Texas with a growing metropolitan-area population of over 300,000, the university enrolls over 40,000 students with 33,000 undergraduate and 7,000 graduate students. As the primary research institution in the western two-thirds of the state, Texas Tech University is home to 10 colleges, the Schools of Law and Veterinary Medicine, and the Graduate School. The flagship of the Texas Tech University System, Texas Tech is dedicated to student success by preparing learners to be ethical leaders for a diverse and globally competitive workforce. It is committed to enhancing the cultural and economic development of the state, nation, and world.About Lubbock:Referred to as the “Hub City” because it serves as the educational, cultural, economic, and health care hub of the South Plains region, Lubbock boasts a diverse population and a strong connection to community, history, and land. With a mild climate, highly rated public schools, and a low cost of living, Lubbock is a family-friendly community that is ranked as one of the best places to live in Texas. Lubbock is home to a celebrated and ever-evolving music scene, a vibrant arts community, and is within driving distance of Dallas, Austin, Santa Fe, and other major metropolitan cities. Lubbock’s Convention & Visitors Bureau provides a comprehensive overview of the Lubbock community and its resources, programs, events, and histories.


Major/Essential Functions

  • Work closely with the Director of Strategic Marketing and Communications to execute high-impact projects that align with the college’s marketing and branding strategies. 

  • Develop visually compelling marketing and promotional materials for Davis College, including brochures, event programs, social media graphics, and digital assets. 

  • Assist in maintaining brand consistency in all visual communications across departments. 

  • Collaborate with vendors and printers to ensure high-quality production of print assets. 

  • Assist in creating templates and brand-compliant resources for internal use. 

  • Assist in the management of multiple marketing projects simultaneously, ensuring deadlines are met and deliverables align with strategic goals. 

  • Utilize project management tools to track progress, streamline workflows, and optimize efficiency. 

  • Work closely with the Communications Leadership Team to develop and implement a content strategy that supports the college’s seven departments. 

  • Assist in coordinating multimedia content (photography, video, and written materials) for the college’s fundraising campaigns. 

  • Assist in developing streamlined processes for creating and distributing marketing materials across departments. 

  • Occasionally travel to attend conferences, workshops, and industry events for professional development or to represent the college at university-sponsored events,

  • recruitment initiatives, and industry networking opportunities when needed. 

  • Contribute to data-driven decision-making by assessing marketing effectiveness and making recommendations for improvements. 

  • Adapt to emerging marketing needs and priorities within the college. 

  • Other duties as assigned 


Required Qualifications

Bachelor's degree in the area of specialization or closely related field. Three years of related administrative and technical experience. Additional job related education may be substituted for the required experience on a year-for-year basis.


Preferred Qualifications

  • ​​​Bachelor’s degree in marketing, communications, graphic design, or a related field. 

  • At least 3-5 years of experience in marketing, design, or communications. 

  • Experience in agriculture industry marketing and communications is preferred. 

  • Highly proficient in Adobe Creative Suite (InDesign, Photoshop, Illustrator) and other graphic design tools. 

  • Strong project management skills with the ability to multitask in a fast-paced environment. 

  • Exceptional attention to detail and ability to maintain brand consistency. 

  • Strong written and verbal communication skills. 


Learn more and apply here.


 
 
 

Recent Posts

See All

Submit items or questions to aecl@okstate.edu

  • facebook
  • instagram
  • twitter

©2020 by Oklahoma State University Agricultural Communications

bottom of page