Marketing Automation Specialist - Noble Research Institute

Full-Time • Bachelor's Degree Required

At Noble, we believe the health of soil, plants, animals, and humans is one and indivisible. We believe in rebuilding healthy soils and helping producers maintain a strong bottom line. Through these two actions, we can transform degraded grazing lands across the United States, benefiting the environment and society as a whole.

Our focus is to help farmers and ranchers apply regenerative ranching principles to the nation’s 654 million acres of grazing lands. This monumental undertaking requires thousands of producers across the U.S. to overcome significant barriers and change their current practices to work with nature, not against it.

Our marketing and communications team plays a critical role in clearly articulating and conveying the information necessary for farmers and ranchers to triumph over the barriers and ultimately benefit all of society through their efforts. We live to find new ways to communicate usable information so farmers and ranchers can leave their land better at sunset than at sunrise.

So, do you want to join us? We are looking for a Marketing Automation Specialist

As a marketing automation specialist, you will be responsible for implementation, optimization, integration, and ongoing management of HubSpot tools, to establish and execute effective email and SMS marketing campaigns with a goal of effectively reaching the target audience, promoting the brand, and driving customer engagement. This work will help Noble share the story of regenerative land stewardship with farmers, ranchers, potential donors, and society at large. The work you do can play a part in making a

difference in a producer’s operation, their life and the society that depends on them.

You are:

• A life-long learner. First and foremost, you must be a passionate learner personally, professionally, everywhere, all the time. Your extensive experience springs from a desire to become more cultured and broaden your knowledge base.

• Driven to succeed. You are detail oriented and an organized self-starter who can manage deadlines and shepherd projects through to completion, while remaining flexible. You demonstrate innovative approaches to projects, challenges, and problem solving and provide stellar customer service.

• A marketing professional. You have a strong understanding of email and SMS marketing best practices. You can express the work of Noble in an effective and compelling manner to capture the attention of the target audience.

• A visionary. You possess excellent analytical skills with a proven track record for achieving measurable results. You successfully translate data into actionable strategies yielding high engagement and retention rates.

• A builder of relationships. You promote trusting relationships with open dialogue and an outward mindset. You identify, cultivate, and steward all relationships in an effort to support Noble’s objectives.

• A teammate. You are a conscientious teammate who works for the success of others.

You will be responsible for:

• HubSpot CRM Management – Customize pipelines, properties, and user settings to support individual team needs. Maintain data hygiene through regular audits, de-duplication, and enrichment efforts. Work collaboratively with IT to integrate HubSpot with third-party tools (e.g. WordPress, Shopify) and internal systems using APIs or middleware solutions. Stay informed on HubSpot product updates and industry trends to continuously improve system usage. Explore and implement new features or integrations that add value to the organization. Assist with migrating legacy data and systems into HubSpot as needed.

• Growth Enablement – Build and manage pipelines, stages, and automated workflows to enhance efficiency and lead conversion. Develop and implement lead scoring models to prioritize high-value prospects. Work with data team to create custom dashboards and reports for performance tracking and forecasting. Support teams with HubSpot playbooks, sequences, and task automation.

• Marketing Automation and Campaign Management – Design and execute multi-channel marketing campaigns using HubSpot, including email marketing, paid ads, social media, and landing pages. Manage automation workflows for lead nurturing, onboarding, upselling, and customer retention. Optimize customer segmentation strategies to deliver personalized and relevant content. Ensure compliance with data privacy regulations (e.g., GDPR, CAN-SPAM).

• Data Analytics and Reporting – Create and maintain custom reports and dashboards for tracking KPIs such as Customer Acquisition Cost (CAC), Customer Lifetime Value (CLV), funnel performance, and campaign ROI. Conduct multi-touch attribution analysis to assess effectiveness of marketing and outreach efforts. Present actionable insights and recommendations to leadership based on data analysis.

• Collaboration and Training – Serve as primary point of contact for HubSpot-related questions, troubleshooting, and user support across teams. Conduct training on HubSpot best practices and new features to maximize adoption and effectiveness. Collaborate with cross-functional teams to ensure alignment and streamlined processes.

• Team Membership – Support and contribute to the objectives of your team, and its contribution to the goal of the organization. Represent Noble’s mission and values. Care for the land and its improvement.

We will:

• Teach you. We will support you with professional development opportunities that will hone your skills and grow you professionally.

• Support you. We’re committed to building solutions for each other in addition to our stakeholders. Our team members make time to help, provide solutions, and remove roadblocks with regular collaboration across groups, regardless of where our office is. We are empowered and equipped with the tools that allow us to connect, to be intentional and to grow together.

• Include you. We come from different parts of the globe and from different walks of life, but we share the vision of our founder, Lloyd Noble, to improve the land for the benefit of all society. Our culture is inclusive, supportive, and diverse. We want to be a part of your story and you to help write part of ours. Your perspective and experience is invaluable. Come grow with us!

• Provide you. We offer competitive salary and benefits, including multiple options for health and retirement plans, employee wellness program, employee recognition program, onsite cafeteria, and wellness center. In addition, we have a flexible working environment and organizational support for community involvement and volunteering.

Qualifications

Education

Preferred

Bachelors or better in Marketing.

Experience

Required

Bachelor’s degree in marketing, business, or related field required. Minimum of 4 years of experience managing HubSpot CRM, Marketing Hub, Sales Hub, and/or Service Hub with experience in CRM customization, pipeline management, and marketing automation is required. Experience with other CRMs (e.g., Salesforce), data visualization and advanced analytics is preferred

Learn more and apply here.